Elevator pitchis a term that’s thrown around a lot these days. Everyone talks about the need to have one, but I have found that few people have actually taken the time to develop a strong one. After all, the thinking goes, you should be able to speak automatically about your latest project, your new company, or your goals and aspirations, shouldn’t you? These are things you’re immersed in, thinking about frequently, and the words should just come to you when the time is right.